Hamas claims that they did not intentionally target Israeli civilians before "Operation Cast Lead", but military targets only.
In an exceptionally unusual report, the BBC2 screened footage (Newsnight 19.01.10) of Gulf War veteran Colonel Tim Collins' trip to Gaza for a soldier's view of the conflict.
A summary of his report can be seen here thanks to Conflictzones.tv.
Below is a snapshot from the video footage showing rockets targeting Sderot, a civilian town in Israel. This is a Hamas billboard poster, not Israeli. Does this look like a military target?
The full BBC2 video report can be found here.